The Dress The Streets campaign will be targeting the diverse fashion tastes of the urban dweller. The campaign will allow individuals to take pictures of the outfit of the day, from head to toe, after which, they will be required to give a brief description of their ensemble; the inspiration behind it-if any; and what role- if any, that fashion plays in their life. The most creative, most chic, most eccentric, most original outfit will at the the end of the day, after a set of deliberations, win an award of sorts for their creativity.
The manner in which we dress is how we present ourselves; our own personal brands to the world. How we dress allows us to give expression to who we truly are, our highest selves. By having our finger on the pulse of popular culture, we hope that #DressTheStreets will allow you to honor the highest version of yourself by being true to the fashion that is unique to the person that you are.